Thursday, January 20, 2011

est. 2010

i may or may not have started to lose sight of what, exactly, "buy local" means lately. hear something enough, and you kind of stop hearing it. we all know the reasoning behind the local push; stimulate small business growth and, thereby, our city's economical climate, etc., etc. yes. it's good. we should all do it. i got a reminder, though, that "buy local" actually has a face. she has a face, and a name, and a vision for her business...and, if we don't support her, she won't make it. oh -- "she" is "erica". welcome to the rose establishment.
 the rose establishment feels organic. i love it. a number of really great decisions were made; decisions that may have initially seemed insignificant, but were given the attention they were due. the space is raw and open (and it doesn't hurt that the building is a restored meat-packing plant in the warehouse district). the entire cafe is unplugged. a substantial amount of time clearly goes into what they serve - as it should.  it's a vegan-based menu, but more importantly, everything is homemade (local! crafty!), starting with the pure ingredients themselves, on which she'll make no compromise.  try the amazing quinoa that macee whips up daily.
san fran-based, four barrel coffee roasters came to salt lake to train erica in the art form of making coffee and tea; another of her employees will be headed there soon to get the same. it will undoubtedly pay off. they're few, but i like knowing that there's one more place in our city where really great coffee is available.
one of my favorite details is the lack of 17 superfluous size options. your lattes, coffees and teas come in one size only. no...wait. my favorite detail is actually that beer is on the way. they'll be serving it soon, and extending their business hours (currently open until 8pm), which will make it the perfect place to go after...everything.

the rose establishment. 235 south 400 west. 801.990.6270. www.theroseestb.com

4 comments:

Rachel said...

Very cool! Thanks for the post, Cody.

Larry said...

Hey! I'm one of those. A vegan, I mean. I don't get out much, so it's nice to know of a place I can go when I do.

Michelle said...

I've shared this with a friend of mine who is Vegan. She's very excited. Thanks for sharing...as always. You're just great.

cody derrick said...

you guys will LOVE the coffee too. it's near perfect. we should all grab a bite there soon.